Handprint Studios is a full-service video production company based in Edmonton, Alberta. Founded in 2020, our team of video production and digital marketing experts believe that, like everything in business, video requires adaptation to new and changing times. We provide a modern and unique approach to commercial video production and video marketing in order to fit the evolving needs and goals of nearly any business.
Ultimately, we work with businesses and brands to tell their stories and drive results through one of the most powerful and effective marketing tools out there: Video.
The "What" — Being a full-service production company means we handle everything from A-to-Z. From pre-production, talent sourcing, and script writing, to filming, editing, and video marketing strategy. Our team does it all so you can rest assured that the videos we create will most effectively promote awareness for your brand and engagement with your audience.
The "How" — We make it happen by working ongoing with our clients to develop deeper understandings of their brands and long term marketing goals. By working ongoing, we’re able to focus on the macro video marketing strategy and KPI’s of a brand in order to most effectively produce content on a micro level.
The "Why" — We believe that every person, business, and brand has a story to tell. At Handprint, we utilize our collective passion for visual storytelling to ensure that you will succeed with video.
WHY VIDEO
Video dominates the marketing playing field. Take a look at these numbers:
Source: Wyzowl State of Video Marketing Survey 2022
As of 2020, 86% of businesses report that they use video as a marketing tool. This number has grown greatly since the question was first asked in 2016.
Source: Wyzowl State of Video Marketing Survey 2022
Of those businesses using video, 92% report that it is an important part of their marketing strategy — this number has stayed consistently high throughout the years and has held above 90% since 2019.
Source: Wyzowl State of Video Marketing Survey 2020
Most importantly, 88% of businesses reported in 2020 that video gives them a positive ROI — a whopping 55% increase since the question was first asked in 2015. As with any tool, understanding how to effectively implement and utilize video is critical for seeing success and positive ROI.